The brief was to visually reimagine the Target Weddings tag line- "Be Yourself, Together" and create a style guide for the wedding registry. The process of re branding started with looking at possible visual ideas to convey the concepts of interconnectedness and individuality. The idea of a two string knot merged with the letterform W was translated visually into a graphic icon and then extended into branding elements, logo and environmental graphics.
Brief: Create a new art direction and digital style guide for Walmart to work across online advertising and other digital properties. The challenge here was to create a style guide that was digital friendly & that takes the Walmart brand style forward yet keeping it consistent with the brand guidelines. The execution creates a visual language born from the classic spark logo and the playful use of triangle and gradients. The visual treatment extends this idea into brand elements, iconography, backgrounds, UI elements, product carousels and motion design.
Based in NYC, Visakh Menon is a design director, and interactive designer with over 13 years of experience creating integrated communication, corporate branding, and interactive experiences for leading global brands.
Having received his MFA in Graphic Design from the Maryland Institute College of Art ( MICA) in 2007, Visakh applies his expertise in branding, data visualization, interactive design to help his private clients succeed. He has been deeply involved in tech-based interactive design over the last 15 years and is comfortable working with code, building prototypes & managing tech teams.
When he’s not busy working for his clients, Visakh freelances for ad agencies across the country, is an Adjunct Lecturer at CUNY New York City College of Technology, and creates art work spanning video, drawing, and media arts at his studio in Queens.
TEVA, BOSE, Target, Nikon USA, Verizon FIOS, Walmart, UPS, Microsoft, Orange Telecom, Old Navy, New Republic Magazine, Coca Cola, General Electric, Advil, NFL, Aveeno, Applegate Farms, Exxon Mobil, AXE, Citibank, JP Morgan Chase, Charles Schwab, MRM Worldwide, Martin Agency, Crispin Porter + Bogusky, Tribal DDB, Atmosphere BBDO, Ogilvy Interactive, Publicis Modem, Razorfish, Euro RSCG, Rapp worldwide, Renegade, DFlash NYC, Amanyara villas